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SalesManager CRM

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Highlights ScriptManager


ScriptManager


ScriptManager is our telescripting tool for telesales and customer service points within organizations. ScriptManager offers an intuitive way to build and test your scripts and a wizard driven interface for executing the script for the telephone operator. Telescripting using ScriptManager can be used for cold calling, market research or customer satisfaction surveys.



Building a new script
 

The first step is to design and build a new script. For each step in the script we support a wide variety of question types. Examples are Yes/No, Open question with text reply, multiple choice with single or multiple answers possible etc. Customer data can also be updated within the script itself. Telesales operators can be asked to verify customer address information during their calls. Should a script result in a request for an appointment, the operator will be prompted to book the appointment for the account manager of the relevant customer.


Results

After we have defined our questions and question types, we can add the possible answers to each question. For each answer a follow-up question can be defined. Should the answer be “Yes” then proceed to question 12, if “No” proceed to question 15 etc. It is also possible that the answer to a question is relevant to data in the SalesManager database. For example, if the question is “How many employees work at this location”, then the answer, a numeric field, needs to update the “number of employees” field in the customer detail record. < Back to top > 
 

Executing a script
 

Now that we have setup our script, we want to run with it. We first run a selection on the database for a group of target customers. By clicking on the “Next call” icon, ScriptManager will start the script up with the first customer in the database. The operator simply has to ask the questions, fill in the answers and click “Next” throughout the call. On completion he or she clicks on “Next Call” again and the next customer who has not yet been called will appear on the screen. Should the customer have no time, the operator can click on “Call back later” and the call will be rescheduled for a later time. < Back to top >

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