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The
first step is to design and build a new script. For each step in the
script we support a wide variety of question types. Examples are Yes/No,
Open question with text reply, multiple choice with single or multiple
answers possible etc. Customer data can also be updated within the
script itself. Telesales operators can be asked to verify customer
address information during their calls. Should a script result in a
request for an appointment, the operator will be prompted to book the
appointment for the account manager of the relevant customer.
After we have defined our
questions and question types, we can add the possible answers to each
question. For each answer a follow-up question can be defined. Should
the answer be “Yes” then proceed to question 12, if “No” proceed to
question 15 etc. It is also possible that the answer to a question is
relevant to data in the SalesManager database. For example, if the
question is “How many employees work at this location”, then the answer,
a numeric field, needs to update the “number of employees” field in the
customer detail record.
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Now that we have setup
our script, we want to run with it. We first run a selection on the
database for a group of target customers. By clicking on the “Next call”
icon, ScriptManager will start the script up with the first customer in
the database. The operator simply has to ask the questions, fill in the
answers and click “Next” throughout the call. On completion he or she
clicks on “Next Call” again and the next customer who has not yet been
called will appear on the screen. Should the customer have no time, the
operator can click on “Call back later” and the call will be rescheduled
for a later time. <
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