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Deli XL wins CRM Award 2007.

Amsterdam, Netherlands (November 15, 2007)

SalesManager CRM customer Deli XL has to-day won the prestigious annual CRM Award for Customer Centric enterprises. Customer-centric companies use business strategies throughout the organization to best serve customers. These strategies and the technology tools that support them lie primarily in sales, marketing, and service. However, many will argue that without integrating front-office tools and data with the back office, companies cannot truly benefit from CRM. And when these many disparate systems are brought into the shared CRM system, they present a unified view of each customer to all those inside the enterprise who will touch him. This will allow the company to understand and serve the customer better, at a lower cost with better results. Deli XL is a fine example of how this can be achieved.

The annual CRM award is an initiative of the CRM Association of the Netherlands. The jury this year was made up of:  Professor Dr. Janny Hoekstra (University of Groningen ), Dr. Arnoud Klerkx (Gartner), Professor Dr. Ton Kuylen (University of Tilburg), Dr. Annemiek van Moorst (TOTE-M business architects), Professor Dr. Ed Peelen (Nyenrode Business University, jury chairman of the jury), Dr. Patrick Ruijs (VODW Marketing) and Conny Zijlstra (Capgemini).

The jury judges participants on the following criteria:

To what extent has the company a customer centric strategy.
To what extent has the company integrated customer processes?
To what extent has the company integrates these processes with supporting IT systems?
To what extent are assessment and rewards linked to a customer focused manner of working?
And finally to what extent does the customer notice the company’s customer focused way of working?

The prize is awarded to a company that:

Can be seen as a model for other companies actively implementing CRM (profit and well as non-profit sectors);
Has implemented a totally customer-focused manner of working or facets of the implementation have been completed in an exceptional manner (whereby they can serve as a model for other companies).

We offer our warm congratulations to Deli XL!