Customer Groups

Companies who maintain large databases with SalesManager usually do business with various groep of clients. End-users, distributors, VARS etc are examples of this. However, determining who is a VAR may depend on various criteria. With CampaignManager’s Customer Groups, users can build up communities of clients, which can be later used for campaign execution. Campaign Groups can be built by including or excluding stored Selection Criteria or other customers groups. For example, a customer group solvent indirect channel members could inclus both VARS and Distributor Customer Groups but exclude all bad payers. Bad payer would be a seperate Selection Criteria.

The resulting hits of the Customer Group are then displayed. Targets may be manually deleted from the list and new companies or contacts can be added.