The SalesManager Online model supports not only a business-to-business sales model, but also a business-to-consumer model (B2C). A person can also be an employee of a company, or perform multiple roles at many companies. A person can be a consultant at one company, board member of another and a committee member of the local golf club. Opportunities, orders, shipments, invoices, SLA’s etc. can be tracked per person in a B2C business environment.